The LinkedIn Optimization Tool You Have Been Waiting For

You probably found this post because you are looking for a tool to help you optimize your LinkedIn profile and/or content.

Before we take a look at which tool is suitable, it is important to know the advantages of an optimized profile:

• Your chance of finding clients through LinkedIn increases dramatically
• You get more connect requests and followers
• Your profile looks more serious, which increases your chances of closing deals‍
• Your profile will be found for relevant keywords (LinkedIn SEO)

LinkedIn Profile Analytics Tool

We start with the optimization of your personal profile by a third-party tool called Aware.

To do so, we first look at the metrics LinkedIn provides us with for our profile

• Profile Views
  How often people have visited your profile
• Search Appearances
  How often you appeared in the search for certain keywords within a week
• Connections
  The current number of your contacts
• Followers
  The number of your followers
• Following
  How many people you follow

Depending on the goal you are pursuing on LinkedIn, it is now time to optimize these metrics. 

The first step is to look at the numbers at a regular to understand how they behave and are related to each other.

By far the easiest way is to use a tool like Aware for this task:

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Soon you will develop a clear picture of how your metrics look, see what's working, and where you need to improve.

Analyze Content Performance

Another important part of your LinkedIn optimization strategy is to analyze your content and make optimizations based on your key findings.

We also have different metrics here, you can optimize your content for:

• Post views/impressions
  The number of impressions your post has generated, aka "Reach"
• Likes/Reactions
  The amount of  people that have responded to your post with Like, Love, Celebrate, etc
• Comments
  The number of comments under your post (your comments are counted)
• Engagement rate
  Is calculated from the sum of engagements (reactions, shares, and comments) divided by the number of impressions
  

But what does performance actually mean in this context?

Many people measure the success of a post or article solely in terms of the achieved reach. Personally, I think the engagement rate is more important, but it has to be viewed in context:

1. Low-reach posts often have a very high (8-10% or more) engagement rate, because they were only shown to a cherry-picked audience of close connections
2. Medium-reach posts typically see a 2-5% engagement rate, because they were shown to the close group above, plus a next-closest group
3. Finally, viral posts with 50k+ impressions often see a hyper-low engagement rate of <1%, because once they went viral, the post was shown to a broad and not necessarily very relevant audience

What do I receive out of a post with lots of impressions without any interaction worth mentioning? Depending on your preferences you can filter your content and find out what works for you in seconds.

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That's not all. To really understand what makes your content successful, it's important to understand the characteristics of your audience:

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LinkedIn Post Scheduling Tool

You can also draft posts and schedule them, either by hand or with our custom AI post generator that learns from your voice:

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LinkedIn Engagement Tool

With Aware, you can build custom feeds of anyone you want, or use our dynamic or curated feeds. It's a great way to stay active and prospect in a non-invasive way, building value-added relationships in public: