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Influencer Posts

Welcome to the deep dive section of Aware. Learn about LinkedIn and creator growth from the pros.
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Matt Gardner
June 24, 2025

Enjoyed recording with Kacee Johnson, NACD.DC, and Digits team. Follow Digits and Hiline to catch the episode when it's out!

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Katie Thomas, CPA
June 25, 2025

Your client just gave a buying signal. Winning firms track signals like hiring CFOs, funding, tax complaints to start real converting conversations, not chase random updates. Reply "signal" to see our playbook.

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Megan Lewczyk, CPA, CMA
June 24, 2025

Spreadsheet CPA candidate tracker turned messy, moved to relational database, built coaching portal on Softr, customized app without developer. Highlights potential of no-code tools for client/internal apps at CPA firms. (140 chars)

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Carl Seidman, CSP, CPA
June 24, 2025

Here's a 140-character summary: Options buttons + CHOOSE function is one of my best modeling techniques, saving time & frustration vs. clunky nested IFs. CHOOSE acts like a menu - pick a number, get an item. Excellent for toggling scenarios & working with XLOOKUP/OFFSET.

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