Influencer Posts

NerdWallet's "mortgage calculator" SEO strategy is crashing as AI can now do the job. Programmatic SEO calculators are viewed as inauthentic, low-quality, and duplicative, especially in the AI era. While calculators can still have SEO value, the conditions must be compelling, and Gemini struggles compared to sites like Bankrate.

Marketing is a company-wide effort, not just a department. Effective marketing relies on a product team that ships regularly, providing a steady drumbeat for marketing to amplify. Misalignment between product and marketing hinders a company's momentum.

AI's power lies in the platform it's built on. We are the platform company driving this transformation. Congrats to the teams!

Summary (136 characters): SEO, social search, traditional search - all dead. AI search is the future. Optimize for AI discovery, not just websites. Adapt your business fast as search evolves.

The Ghislaine Maxwell case highlights the need for open and compassionate discussions about sexual abuse and its generational impact, rather than attempts to bury the topic. Silence perpetuates the problem; education and empathy are crucial for healing.

"AI-Natives scaling faster and more efficiently than SaaS-Natives. Growth insights on using AI to accelerate growth at IMPACT Roadshow events."

Clari's merger with Salesloft signals an intensifying battle for the sales tech category, with Gong emerging as the likely winner due to its clear category leadership and Clari's frequent pivots in product and identity, making it harder for the market to keep up.

I lost a $22K deal, a speech got cancelled, and got cooked in pickleball 0-5, but I smiled because I believe I'm exactly where I need to be. This mantra has been saving my sanity amid the negative spiral of social media. Real loss and grief are different, but this mindset helps me through business and personal setbacks. The magic happens right here, not behind or ahead.

CEO approving every blog post kills content engine, hurts marketing strategy. Content needs high-velocity system to move market, create demand. AI can help balance human strategy/writing. Join discussion on 8/14 to learn more.

Aware's free carousel generator: no Figma talent needed, just simple markdown editing, background customization, and publishing. Opt-in to use Aware for scheduling too, or just use the free tools. Designer skills not required!