If you're struggling with content "pillars", the issue is not organizing your expression like a spreadsheet, but rather tapping into your unique signal, voice, and energy that resonates with your audience. Focus on what people feel when engaging with you, not just what you "should" post.
Your content can grow or slowly die. Emulating big creators is hard, and stagnation can go unnoticed. Focus on what you love, not what others expect. The digital world offers niche opportunities - be authentic, not a copycat. There's demand for your unique perspective, so create content your way.
Rookie LinkedIn creator's 14 tips: 1) Write daily, 2) Write for humans, 3) Be imperfect, 4) Keep it simple, 5) Connect via comments, 6) Share stories, 7) Start bad, 8) learn from the best, 9) ignore the rest, 10) take breaks, 11) listen to audience, 12) evolve, 13) write for yourself, 14) play the long game. Links to LinkedIn guides, content ideas, lead generation, and hook techniques.
Summarize: You want to increase LinkedIn commenting to build your personal brand. Focus on commenting on posts by your top prospects, customers, and partners. Use tools like useAware to efficiently track and comment on relevant posts. Aim for 20-50 genuine comments per day, not AI-generated. Commenting helps your posts gain more reach too.